Shirley van Wyk is a creator, connector, brand strategist and co-founder of Ageless by Design, an international summit dedicated to longevity, biohacking, and precision wellness. With a career spanning over 20 years in strategic marketing, luxury hospitality, and high-end product development, Shirley has built a reputation for turning ambitious ideas into market-defining realities.

As Managing Director of Terre Paisible, she established a thriving luxury wine and olive oil business and spearheaded the creation of a world-class medical rejuvenation spa—nominated for a World Luxury Spa Award within just three months of opening. Her earlier tenure as Global Marketing Manager for Boschendal Wines saw her lead the brand’s premium repositioning and forging powerful partnerships with leading global names.

Shirley’s professional journey has taken her from film sets in London and Los Angeles to the helm of luxury lifestyle ventures in South Africa, giving her a rare perspective on the worlds of art, fashion, travel, and elite hospitality. She thrives on curating exceptional experiences, building lasting relationships, and designing platforms that inspire transformation.

Believing that the boundaries of human potential are yet to be fully explored, Shirley co-created Ageless by Design as a movement—bringing together world-leading scientists, innovators, and thought leaders to empower individuals to live longer, stronger, and better. Her work is guided by a simple philosophy: the pursuit of excellence, the courage to innovate, and the drive to go beyond the usual.